Given the level of disruption caused by Coronavirus, we continue to take precautions to protect the safety of our customers, colleagues and candidates. As a result we have taken the decision to put some of our recruitment on hold temporarily.

If you have already submitted an application and you are waiting to hear back from us, we will be in touch as soon as possible with an update.

for the love of fashion

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Brand and Marketing Manager

Level

L3 - Manager


Closing Date:

13/08/2020


Permanent / Fixed Term

Permanent


Support Centre Location

London Office


More about the role

Here, at New Look, everything that we do is for the love of fashion.

We’ve been bringing the latest fashion to the high-street since 1969.  We’re now a global, multichannel brand offering on-trend, value-fashion for women, men and teenage girls.  Even after 50 years we’ve stayed true to our original mission of delivering fabulous products at a price our customers can afford.

We invented fast fashion and it’s our colleagues today that continue our journey to create a New Look that everyone loves.

It’s our values that inspire us every day - we play to win, we are customer obsessed, we work as one…and it starts with you.

We are always on the lookout for talented, passionate people to join our New Look team.


The Role:

Drive and manage end-to-end planning and execution of inspiring, distinctive & market-leading brand & marketing activity across all customer touchpoints for New Look in partnership with the Senior Brand & Marketing Manager.


• Deliver multi- channel brand & marketing activity in line with the critical path process in partnership with stakeholders across the business
• Lead inspiring, insight-led concept briefs and support the channel briefing process through the creative studio to land impactful on-brand activity across the customer journey
• Work closely with customer insight, ecommerce and performance teams to deliver and measure activity using data & analytics to inform all briefs and track results
• Support local marketing initiatives in partnership with Marketing Ops and Retail
• Coordinate regular reviews to optimise future activity in partnership with Marketing Ops
• Monthly budget management for brand media and partnership activity
• Monitor and track the competitor and broader retail landscape
• Suggest rich reactive opportunities to respond to customers and non-customers to drive brand fame and recognition
• Support the creation of a digital first asset and production plan, briefing creative and production to fulfil multi- channel requirements.
• Briefing relevant agencies including in-house creative and photography.
• Marketing planning and execution for all channels across all touchpoints for the complete customer journey seasonal, topical and commercial - includes brand activation, trade and promotions planning.
• Category and Trade planning and delivery to ensure that strategic trading periods are supported and communicated, support the key category focus and work closely with BMD
• Undertake competitor reviews, to ensure we remain ahead of our competitors.
• Work alongside the Social and PR team to brief and execute effective Influencer campaigns and content projects.
• Brand guardian for New Look across all customer touchpoints
• Drive category marketing plans for all divisions including our ‘Famous For’ product areas
• Drive marketing plans to support our ‘New Look Kind’ CSR proposition
• Shape and deliver seasonal insight-driven brand & product marketing plans on time to meet cross-functional objectives in partnership with Marketing Ops
• Partner with CRM, Content & Editorial to deliver brand stories and assets across the full omnichannel marketing mix
• Develop and manage event activations, partnerships, ambassadors & sponsorships to drive brand saliency in partnership with PR
• Deliver seasonal brand media planning and execution
• Work closely with Buying, Merchandising & Design to drive brand & marketing activity that delivers against key commercial product objectives
• Work closely with VM and styling to deliver brand plans.

About You:

Minimum level of education or qualifications
• Bachelor-level degree (ideally in the fields of brand, marketing, media or digital)
• Retail experience a plus

Essential skills/knowledge
• Demonstrated knowledge and experience in digital retail and media
• Acute creative acumen and flair
• Proven understanding of the omnichannel marketing mix
• Insight driven and commercially aware
• Strong visual and verbal communication

Desirable Skills/knowledge
• Content production
• Budget management
• Line management


Behavioural Skills

• Have unapologetic passion for multi-channel fashion retail
• Have relentless determination and natural propensity for a ‘think outside the box’ approach to deliver exceptional market-leading brand & marketing activity
• Be a proactive self-starter and problem solver, with demonstrated experience in multitasking and project management
• Have a calm and considered approach with the ability to make decisions under pressure
• Have proven ability to communicate, influence and lead across multi-functions and levels
• Be an assiduous planner with a tireless eye for detail

Why New Look?
The amazing people, the love of fashion, the 4pm Friday finishes – there are so many reasons to love working at New Look.
We offer training to support you and your career progression, so that you can be at your absolute best.


You’ll also receive these amazing benefits:
• 40% staff discount
• Monthly 25% off  privilege vouchers for family and friends to enjoy
• Quarterly sample sales
• Season ticket loans
Apply now to find out more.


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