for the love of fashion

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SEO Assistant Manager

Level

L2 - Junior Manager


Closing Date:

10/03/2021


Permanent / Fixed Term

Permanent


Support Centre Location

London Office


More about the role

Here, at New Look, everything that we do is for the love of fashion.

We’ve been bringing the latest fashion to the high-street since 1969.  We’re now a global, multichannel brand offering on-trend, value-fashion for women, men and teenage girls.  Even after 50 years we’ve stayed true to our original mission of delivering fabulous products at a price our customers can afford.

We invented fast fashion and it’s our colleagues today that continue our journey to create a New Look that everyone loves.

It’s our values that inspire us every day - we play to win, we are customer obsessed, we work as one…and it starts with you.

We are always on the lookout for talented, passionate people to join our New Look team.


The Role:

SEO remains the single largest source of traffic to Newlook.com accounting for c.35% of visits and c.38% of total digital revenue. As the Assistant SEO Manager, you will assist, and provide operational expertise, in the management and execution of our SEO strategy to drive visibility in the search results, market share, visits, and sales. You will help develop the SEO programme across Newlook.com to ensure the objectives for the SEO channel are achieved. You will work closely with internal and external stakeholders to ensure that all digital content, inspiration, and event activity is fully leveraging SEO best practice.

• You will be responsible for the achievement of targets relating to SEO visits, revenue and conversion across Newlook.com. Consistent and thorough communication of key performance metrics and general updates as required.
• Responsible for the execution and review of optimisation activities to ensure that SEO objectives are met. Monitor progress and adapt as required to achieve maximum sales value and visibility growth.
• Upskill and empower the SEO team (and other relevant individuals across the business) to make better use of datasets across the available toolset, driving action, improving workflows and market understanding.
• You will ensure strong communication processes are in place with teams across Digital and the wider Customer team, to ensure business priorities and improvement opportunities are understood and acted upon in a timely manner.
• To champion and increase the awareness of our SEO channel and activities across wider stakeholder groups and functions. Improve business wide understanding of SEO trends and market, through careful analysis of market data.
• Work with the Senior SEO Manager to ensure that all digital development projects maximise natural search value and mitigate risk. You will build strong relationships with the Digital Product team to ensure that SEO requirements are developed within the development roadmap.
Develop strong relationships with the SEO agency to drive effective ways of work.


About You:

• You will have robust knowledge and experience of the natural search market, it’s trends and direction.
• You will be a confident decision maker and will demonstrate the ability to use sound commercial judgement to prioritise and deal effectively with fast changing scenarios, and to ensure that decisions are made and communicated in a timely manner.
• You will be highly effective at developing strong working relationships with key colleagues across many business areas including Digital Product, BMD, eCommerce, Marketing, and Analytics.
• You will build strong relationships with strategic partners and third parties, engaging directly with senior colleagues within these organisations. You will use your awareness of our wider digital agenda and priorities to communicate effectively.
• You will have the confidence and capability to challenge key stakeholders utilising strong argument and actionable insights.

Personal skills

• You are motivated to continually add to your knowledge and skills within an ever-changing market.
• You are process driven and able to identify patterns, challenges and opportunities.
• Demonstrate strong communication skills, being able to communicate effectively with all levels of the business through compelling insights and effective presentation of results.
• Able to adapt style, content and method of communication to the situation (and the varying knowledge levels) to your audience.
Confident and professional at all times. Contributes to a positive team spirit, focuses on teamwork and embodies the New Look values.

Why New Look?
The amazing people, the love of fashion, the 4pm Friday finishes – there are so many reasons to love working at New Look.
We offer training to support you and your career progression, so that you can be at your absolute best.
You’ll also receive these amazing benefits:
• 40% staff discount
• Monthly 25% off  privilege vouchers for family and friends to enjoy
• Quarterly sample sales
• Season ticket loans
Apply now to find out more.


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